It’s one of the United States’ most iconic candies—just maybe the most iconic this country has ever produced. After all, what other sweet treat has had its durability tested by a world-renowned university, guest starred in a hit television show, boasted its own world eating championship, and be featured in annual art contests? No candy other than PEEPS, the sugar-coated, brightly-hued marshmallow confection made in Bethlehem, Pennsylvania by the third-generation family-owned outfit Just Born, which also produces Mike and Ike, Hot Tamales, and Goldenberg’s Peanut Chews.