Tiffany Luhnow is a polite, soft-spoken woman who exudes kindness and good will. Yet, people frequently pick a fight with her. “They see me using an egg wash on the edges of my cinnamon rolls and they get very upset,” says Luhnow. “They think it’s butter and they insist I should be spreading more butter everywhere, all over the cinnamon rolls. They become very adamant about it,” she laughs.